Spotter Digital
Cold email ROI, dollarized.
Set your campaign inputs and watch the qualified calls your system books each quarter, and the new revenue that follows.
Total emails sent across all inboxes each month.
%
The % of emails that earn a positive reply. Driven by offer strength, targeting, and copy.
%
The % of positive replies you convert into booked calls. 1 call from 5 replies is a 20% CB%.
%
Booked calls that turn into paying clients.
$
Lifetime value of one closed client.
$
You only pay for booked calls — pure performance.
Net revenue added · per quarter
$225,000
45 deals × $5,000 LTV
30,000Emails / qtr
450Replies
225Calls booked
45Deals won
Net revenue over time
6 months
$450K
12 months
$900K
24 months
$1.8M
Return on investment–
Cost to acquire a client–